“A live online Masterclass for salon and clinic owners who

are tired of blaming their marketing for a quiet book and

are ready to find out what’s actually going on!”

“A live online Masterclass for salon and clinic owners who are tired of blaming their marketing for a quiet book and
are ready to find out what’s actually going on!”

Contributions and collaborations with...

A complete picture of where your client journey is leaking retention, rebooking, revenue AND exactly what to do about it.
Clarity on why your appointment book has gaps (that has nothing to do with how much you’re spending on marketing!)
A proven framework your whole team can follow so every client touch point is working for your business, not against it.
The tools! Templates and resources to audit, plan and improve your client journey from first impression all the way to loyal regular.

A complete picture of where your client journey is leaking retention, rebooking, revenue AND exactly what to do about it.
Clarity on why your appointment book has gaps (that has nothing to do with how much you’re spending on marketing!)
A proven framework your whole team can follow so every client touch point is working for your business, not against it.
The tools! Templates and resources to audit, plan and improve your client journey from first impression all the way to loyal regular.

“If you are honest, you know something is off!”

White space in the diary that comes out of nowhere.

The feeling that you just need more new clients to fix it.

Running another campaign, posting more content, trying another promotion…

BUT the diary fills up and then quietly empties again!

That’s not a marketing problem! That’s a retention problem and deep down we know we can step it up.

The Client Journey Nine exists to show you exactly what’s happening and hand you the tools to fix it for good.

The Details...

🗓️ Monday, 13th July 2026

⏰ 12:00pm - 1:30pm AEST/VIC

📍 Online via Zoom

🎟️ FREE!

The Topics We Will Deep Dive….

The Quiet Diary Problem!

Most salon owners assume a quiet book means they need to do more marketing.

Jay will show you why that thinking is costing you thousands!

Using real data and real examples, he’ll walk you through what’s actually happening when new clients don’t come back and the stats on how a 20% uplift in new client retention can completely transform your revenue over the next 6 to 12 months without spending a single extra dollar on marketing.

The Client Journey 9

Marie will walk you through the complete Client Journey 9 framework - every single touch point in your client experience from the moment they discover you to the moment they rebook.

She’ll show you which touch points most salons are getting wrong, where loyalty is won or lost and how to be intentional and strategic at every single stage, so your team knows exactly what to do and when.

Tools to Take Action

This isn’t a session where you leave with a notebook full of ideas and no idea what to do next. (We are smarter than that!)

Jay and Marie will hand you the exact resources to audit your current client journey, map out your improvements and build a plan your whole team can implement straight away.

Editable templates, planning tools and a step-by-step workbook all included.

Time To Get REAL!

You’re already doing a lot. Posting on socials, running promotions, trying to stay top of mind for those that are watching….

But if new clients are coming in and not coming back, all of that effort is working against you. You’re filling a leaky bucket! You have heard this before, it’s not sexy and either is fixing it.

The good news? Once you know where the leaks are, the compounding effect of even a small improvement in retention is extraordinary. More rebookings. More retail. More upgrades. More referrals. A diary that builds on itself instead of resetting every month.

This is a live, practical session built around one of the most powerful and underused frameworks in the industry. No bullshit. No generic advice. Just a clear picture of where your client journey stands and a real plan to make it better.

The Client Journey 9 Audit:

An easy to implement audit
exercise to use with your team.

Unpack 9 areas of your client journey and create clear systems/protocols together.

Structured collaboration ✅

The Client Journey 9 Audit:

An easy to implement audit
exercise to use with your team.

Unpack 9 areas of your client journey and create clear systems/protocols together.

Structured collaboration ✅

Meet Your Experts

Marie Drever | YGC Co-Founder & Business Coach

• Bio: Our very own Marie! After a successful career in beauty therapy and owning her own salon for 26 years with 20 on her team, Marie knows a thing or two about how to grow a profitable business.

Marie is a true expert when it comes to boundaries and balance while your business is in growth phase, Marie has an incredible an ability to be able to help her clients create sustainable rhythm.

(Watch out, she looks lovely but she won’t hold back when it comes to business)

Jay Chapman / YGC Co-Founder & Business Coach

• Bio: A hairdresser by trade that has made every mistake in the book x 2! Jay has a deeply practical and simplistic approach to business growth.

With a proven record in his own 2 salons, one of which has had 19 years of consecutive revenue and profit growth!

Jay’s super power is showing you how to expand your capacity for success, lead with a clear vision, and create sustainable growth that feels inspiring.

Walk away with….

A clear understanding of which of the 9 touch points in your client journey are working and which ones are quietly costing you clients and revenue.
The retention numbers that matter, what they mean for your business and what a realistic improvement looks like over the next 6 to 12 months.
A framework your entire team can follow so the client experience is consistent, intentional and working for your bottom line every single day.
Editable templates and planning tools so you can start making improvements immediately not just “think about it later.”

Walk away with….

A clear understanding of which of the 9 touch points in your client journey are working and which ones are quietly costing you clients and revenue.
The retention numbers that matter, what they mean for your business and what a realistic improvement looks like over the next 6 to 12 months.
A framework your entire team can follow so the client experience is consistent, intentional and working for your bottom line every single day.
Editable templates and planning tools so you can start making improvements immediately not just “think about it later.”

Frequently Asked Questions

(And Things We Want to Address!)

Will the Masterclass be recorded?

Yes, all of our sessions are recorded but very rarely are the recordings accessed! For this reason, you are encouraged to show up live as we find those that don’t are not as connected to implementing changes. Those that show up, carve out the time and commit get the results.

What will I gain from attending the masterclass?

You’ll gain a fresh perspective on how small adjustments can pay huge dividends. You’ll learn how to change your internal baseline when it comes to your client journey and experience.

Can my manager attend as well?

Short answer? Hmmmm yes and no! However we are open to hearing about your specific situation. This Masterclass is designed for the ‘decision makers’ in the business, If your manager is a decision maker when it comes to the overall direction of the business then yes!

If you are wanting to throw a manager into this session when it’s YOU that really needs to attend? No.

Is this masterclass suitable for me if I’m a solo operator or run a small business?

If you’re a sole operator who is ready to grow and implement change, this masterclass is highly relevant. However, if you’re running a hobby business without plans to scale revenue, profit or team, it may not be the best fit.